The item description, which must be provided by the seller using the Item.Description field, informs prospective buyers what the item is, and what makes it unique and appealing.

The listing description should highlight/cover the most essential product aspects, but does not need to cover all aspects, since this detailed information can be seen in the Item specifics section of the View Item page. For example, a listing description for an iPhone might touch on the model number, color, storage capacity, and network, but all other product aspects can be isolated and viewed in the Item specifics section.

Argument: Item.Description

Maximum length:

  • Most marketplaces: 500,000 characters
  • Mobile devices: 800 characters

    Refer to Mobile Devices for additional information.